Brochure (also known as Pamphlet) is a type of advertising publication in the form of a book / booklet. Brochures provide essential details of the products, services, or events, etc. of a company or any organization to their target audience. Thereby, they have enough information for consideration and effective decision making.
A standard brochure usually uses 4 color tones printed on thick glossy paper, beautifully and creatively designed to attract the attention of viewers. The images play an important role in making brochures eye catching and effective. Brochures are made in different sizes according to paper sizes. They can be folded vertically twice to create four sheets (bi-fold), three times to create six sheets (tri-fold) or folded in many other ways.